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This is Your Main Headline... Use This to Grab Your Visitor's Attention

Use this Subheading for the Most Important Differentiator of Your Product

In this above-the-fold content, the goal is to give your visitors a clear reason to stay and read on. Communicate not only what your product does, but also why it's a better solution than any alternative.

"Use a statement, promise or testimonial to emphasize an important point about your product."​​​​​

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OUR CLIENTS

This is for you if...

When selling a product, telling your visitors who the product is for and who it's NOT for is a very powerful way to get the right people's attention. That's what this section is for.

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    To make best use of this section, don't list features or even benefits of your product or service. What's important here isn't about your product, it's about your visitor.
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    The more you know about your ideal prospect, the more precise you can be in your "this is for you if..." list.
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    Most importantly: don't be afraid of limiting your audience. Don't make vague statements that include everyone. Make statements that clearly address your target market. If no one stops reading and leaves here, the section is pointless.
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    A point you make here could include the elements: who your visitor is, what they do, what they've tried and a problem they still have. E.g. "You're a small business owner and you're aware of security risks, but all the backup solutions you've tried are out of your price range."

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In this above-the-fold content, the goal is to give your visitors a clear reason to stay and read on. Communicate not only what your product does, but also why it's a better solution than any alternative.

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Add your guarantee statement or money back guarantee here. Describe what your guarantee entails as well as a reason why you're offering it. It's also worth testing different guarantees against each other, although offering a standard money-back guarantee is a fairly safe bet.

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